To produce a improved match-day experience, stands are retractable to support a bigger area and permit improved sight lines. When Atlanta was introduced being an expansion group, Blank vowed, "There won't ever be an MLS activity in Atlanta exactly where NFL traces are revealed on the field."[3]

Besides its MLS Subsequent plans, the academy also operates a soccer enhancement plan to discover gamers participating in for nearby youth clubs and advertise them on the academy.[sixty four] The club also operates the Atlanta United Regional Progress Faculty, a pre-academy feeder program for players aged 8–14 to provide coaching and advancement for State-of-the-art community gamers and establish opportunity academy gamers, as well as the United Juniors Program, a special development program to provide supplemental development for U-twelve gamers enjoying for other Atlanta-spot youth clubs.[65]

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S. soccer group. Atlanta clinched a berth during the playoffs, starting to be the third MLS enlargement crew to do so of their inaugural period, by ending tied for third place from the Eastern Meeting; as a result of tiebreaking rules Atlanta was seeded fourth. In its initially playoff recreation, the group faced Columbus Crew and set a then-MLS attendance document for any playoff match with sixty seven,221 spectators in attendance. Soon after one hundred twenty minutes of scoreless motion, the match was made a decision by a penalty shoot-out, which Columbus gained three–1 to remove Atlanta.[24]

On June 25, 2015, Sports activities Illustrated documented that Atlanta's growth group could be named Atlanta United FC. The official announcement from the team's identify befell on July seven.[forty seven] Atlanta United president Darren Eales discussed the name was chosen based on a study with the crew's supporters and employed phrases the supporters most positively associated with the potential workforce.

The staff's title, emblem and colors were being unveiled on July seven, 2015. The emblem features a circle harking back to the town's seal and Olympic heritage using a bold "A" at the middle in the circle. Powering the "A" are 5 black and purple stripes representing the 5 pillars in the team: unity, resolve, Local community, excellence, and innovation.

Supporters as a whole will often be often called the "17s," a reference towards the inaugural calendar year in the club.[86] Supporter jerseys display the range 17 with possibly "Atlanta" or even the supporter's identify throughout the again.

In February 2019, within the heels of the club's 1st MLS championship, Atlanta unveiled a brand new Key kit for that approaching 2019 year. The new layout is nicknamed "Star and Stripes" and was produced by Adidas.

In May well 2012, whilst the Falcons' proposed new stadium was undergoing the approval method, MLS commissioner Don Garber cited Atlanta as amongst three "intriguing" marketplaces for future league growth.[nine] Additionally, when Blank offered his circumstance for a new stadium with the Falcons' once-a-year meeting with period ticket holders, he said that yet another benefit of the new stadium was that it could support catch the attention of a Major League Soccer franchise and perhaps host Earth Cup matches.

"Atlanta United aims to recognize that in the quite commencing, the admirers, the city, and also the men and women outline the spirit and essence of the club," the workforce explained within the official statement regarding the variety's devotion.[119]

Terminus Legion is often a supporter team which was established in March 2011 by graphic designer Matt Stigall, who wanted a way to show that Atlanta followers would assistance soccer despite the perception of the city as a "lazy sports town". The team was named once the identify supplied to Atlanta when more info it absolutely was initially settled, and its brand that includes a cow catcher and railroad ties mirror the city's background as being a locomotive hub.

Gerardo Martino was appointed because the club's first head mentor and guided Atlanta for their 1st playoff visual appeal while in the group's debut season, before securing the workforce's initially trophy in just their second time by successful MLS Cup 2018.

Participation inside the academy is totally free for all players and members are qualified to become signed into the Atlanta United initially crew as being a Homegrown Participant. The club has signed six players to initially-crew contracts and three gamers to reserve workforce contracts For the reason that academy launched.[sixty three]

At time the team was introduced, Atlanta was the largest metropolitan space with no an MLS franchise.[3] Atlanta Falcons proprietor Arthur Blank's AMB Sports and Leisure Group experienced submitted a bid for an expansion franchise in 2008,[four] but withdrew the bid in early 2009 as a result of point out and local governing administration funds shortfalls and Blank's inability to search out partners to develop an suitable stadium for that proposed team.